540-433-2585 | 1921 S HIGH ST, HARRISONBURG, VA. 22801
In 1938 Sheldon Early was born near Harrisonburg, VA. Also in that year Mr. C.L. Custer started selling Cushman motor scooters from his home. Sales went well until the coming of World War II when all Cushman production was taken by the military. The young boy was fascinated by anything mechanical, especially the Cushmans he saw running up and down the roads. In 1946, when consumer production of motor scooters resumed, Sheldon's interest continued to build. He was finally able to purchase one in 1952. Starting a lifelong relationship with two wheeled motor scooters and cycles. During the Cushman era (1946-1954) one of Mr. Custer's employee's was Owen Showalter. Owen became an expert in the repair and speed tuning of the Cushman scooters. Owen took an interest in young Sheldon and taught him the things he knew about the craft. In 1954, Owen purchased the Cushman business from C.L. Custer. He hired Sheldon at the new "Cushman Motor Sales" .While Sheldon continued to learn the motorcycle business, he wore all three hats at the dealership. Sales, Parts and Service! 1957 saw the customer base changing. A line of full sized motorcycles was needed so the shop took on the British line "BSA". The shop was renamed "Dale Cycle Shop" and it became a hub for motorcycle enthusiast in the area. Sheldon got the "Drag Racing Bug' and he and Owen built several drag bikes. One of those bikes, a 50's BSA, has been restored and sits in the dealership today! The bike ran 110 mph in the 1/4 mile... fast for those days!
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